Browse through a copy of one of your favorite magazines looking for three ads that you think are most effective for generating exposure, attention, and perception. (Please be specific about the ad. Use the magazine as a reference.) Go to a library, a bookstore, or a waiting room if you do not have magazines at home. The Berkeley College library also provides access to Flipster, which features magazines with the advertisements included. So no excuses please for not having access to magazine advertisements! Also, find three ads that are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved?

Answer rating: 100% (QA)

1 The effective ad is one that features an image of the product with the company logo and name place... View the full answer