Question: Browsing through the chapters we have covered this summer semester ( Ch . 1 , 4 , 5 , 1 0 , 1 1 ,

Browsing through the chapters we have covered this summer semester (Ch.1,4,5,10,11,12, and 13), review the ads that appear in two or more of those chapters. In your view, name and briefly describe two ads that use emotional appeals and two that use rational appeals. Also, for each of those four ads, what seems to you to be the communication task of eachto inform, persuade, remind, entertain? Reviewing these four ads, according to the Ch.13 section 13-3 on Crating Global Advertising(pp.424-429) when creating advertising for world markets, what are some of the issues that art directors and copywriters should consider? Explain with supporting examples. Transition from the textbook to the Rainbow Nation article and look through Figures 2,3,4,5,6, and 7. In your view, of these six ads, name and briefly describe one ad that seems to use emotional appeals and one that uses rational appeals. Also, for each of those two ads, what seems to you to be the communication task of eachto inform, persuade, remind, entertain? Reviewing these two ads, according to the Rainbow Nation six-paragraph section on Forms of Lived Experience of Superdiversity(pp.54-55), where do you think these two Figures as ads fit on the authors rubrics of acknowledgement, acceptance, and conviviality? Explain with supporting examples. Lastly, assess Rainbow Nations response to superdiversity in a post-apartheid South Africa. In your view, how effective is its global marketing communications? If you were to join their team as a marketing and public relations executive, what would you advise them to do in order to make their campaign more appealing? Explain with at least one concrete example.

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