Bryson $(2018)$ describes the process of scanning and understanding an

organization's external and internal environments. Why is it important for

organizations to scan and understand their external and internal environments?

So that organizations can prepare various background reports to be distributed

to high$-$level decision makers.

To gather information that can be used to create ideas for strategic

interventions that would shape and guide organizational decisions and actions.

To ensure that the recurring expenditures of the organization are matched by its

regular revenues.