BSBA LO $2\mathrm{.}1$ Ability to identify factors contributing to a managerial problem from a variety of business perspectives.

Understand and apply multiple factors$/$theoretical foundations for effective business problem identification and strategic solution.

Instuction:

Read the article "Uniqlo sues Shein for allegedly copying its viral shoulder bag" and answer the following questions:

For Uniqlo, how is the Chinese market different from the U$.$S$.$ market based on your knowledge?

What are the factors that drives Uniqlo to suit SHEIN?

Based on the economic and geopolitical differences between the Chinese and Japanese markets, what recommendations would you give to SHEIM for a more effective entry and growth strategy?

Please prepare your answer with MS Word or equivlents software. Single spaced text with no more than $2$ pages of concise answers.

Uniqlo sues Shein for allegedly copying its viral shoulder bag

Jessie Yeung, Hong Kong CNN$,$ Decmeber $28,2023$

Japanese brand Uniqlo is suing Shein over claims the Chinese fast$-$fashion retailer is selling copycats of its viral shoulder bag.

Fast Retailing, the Japanese giant that owns both Uniqlo and Theory, said in a statement that the form of the "imitation products" that Shein is selling "closely resembles" Uniqlo's Round Mini Shoulder Bag, which went viral on TikTok and other social media platforms in $2022$ and $2023,$ to the point of selling out multiple times.

The crescent$-$shaped bag, worn across the torso and priced at just $$20,$ was so popular it made headlines across global media and was given the top spot on fashion tech firm Lyst$\text{'}$s rankings of the hottest products in the first quarter of $2023.$

But the item's popularity also inspired a wave of knockoff products, prompting Uniqlo to warn on its website that it was investigating alleged copies and could take legal action.