BSBCRT611 - Task 2 part B

Case Study

You are the manager of one of the centres of Bounce Fitness. You are working closely with the CEO and Executive Assistant regarding the project to rebrand Bounce Fitness.

The CEO has been in discussion with the Board a plan to rebrand Bounce Fitness, starting with its logo and shirt design. This will be the company's first rebranding in six years. A lot of new fitness centres have arisen in the last few years, so the CEO thinks that Bounce Fitness needs to redesign its look to attract new customers into the business. This aims to contribute to the achievement of the following organisational objectives:

1. Continue to cultivate Bounce Fitness image as a premier long-term wellness program provider
2. Increase market penetration

The target groups for this plan includes the Bounce Fitness staff and customers, particularly the young people and over 50's. The Bounce Fitness staff has an even mixture of male and female employees, with an average age range of 19 to 43. About 20 percent of them speaks English as a second language. Most of them directly work with customers. They will be able to reinforce the new brand and cultivate the Bounce Fitness image as a long-term wellness and health provider to current and prospective customers.

Customers which include the young people and over 50's are the key targets of this proposal as they are likely looking to improve on their health and fitness. They are also the target market for ongoing membership which is highly tied to the business objective.

All information is based on Bounce Fitness Sydney.

https://bouncefitness.precisiongroup.com.au/supplementary-files/critical-thinking-and-problem-solving-bsbcrt611/

Docs in

https://bouncefitness.precisiongroup.com.au/policies-and-procedures/administrative-policy-procedures/

user: tmlearner

pass: tm@123

Use the policy:

privacy-and-confidentiality-policiesandprocedures

ORGANISATIONAL POLICY AND PROCEDURES
Title of Organisational Policy and Procedures Identify the title of the organisational policy and procedure relevant to solving the complex workplace issue.	privacy-and-confidentiality-policie
Relevant Requirements to the Complex Workplace Issue	answer
Analysis of Application to Complex Workplace Issue	answer

ORGANISATIONAL REQUIREMENTS
Title of Organisational Document for Developing Required Documents	answer
Development of Solution Proposal Briefs	answer
Development of Feedback registers	answer

Title of Organisational Document for Presenting Required Documents	answer
Presentation of Solution Proposal Briefs	answer
Presentation of Feedback Registers	answer
Title of Organisational Approval Process for Solutions to Complex Workplace Issues	answer
Approval Process for Solutions to Complex Workplace Issues	answer

Feedback Register

Date	Name of Stakeholder	Work Role of Stakeholder	Feedback

SUMMARY OF MODIFICATIONS

answer