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Question $13$

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$5.$ I love being a Dad, and I intend to capture my daughter$$s life on some sort of permanent media. Specifically, I have chosen to use an Apple iPhone. My choice to use the iPhone is based on:

Question $13$Answer

a$.$

Want

b$.$

Demand

c$.$

Need

d$.$

Affordability$\mathrm{.}21\mathrm{.}24.$Among the decisions relating to a product that a company must make are the following:

Question $12$Answer

a$.$

Segmentation, positioning and strategy

b$.$

Advertising, sales promotion and personal selling

c$.$

Environmental decisions

d$.$

Branding, labeling and packagingThe stage in the new product development process where the marketing strategy, financial and revenue projections are done is:

Question $11$Answer

a$.$

Idea generation

b$.$

Business Analysis

c$.$

Commercialization

d$.$

Screening and evaluation

Internet, journals and internal records

c$.$

Market intelligence, marketing research and experimentation

d$.$

Internal records, market intelligence and marketing research