Question: BTN 17-3 As Beacon Company controller, you are responsible for informing the board of directors about ts tinancial activities. At the board meeting. you present

 BTN 17-3 As Beacon Company controller, you are responsible for informing
the board of directors about ts tinancial activities. At the board meeting.

BTN 17-3 As Beacon Company controller, you are responsible for informing the board of directors about ts tinancial activities. At the board meeting. you present the following information CHALLENGE 2017 2016 2015 100.0% 15.6% Sales trend percent Selling expenses to sales sales to plant assets ratio. . Current ratio.. Acid-test ratio Inventory turnover Accounts receivable turnover 147.0% 135.0% 14.0% 3.8 to 1 2.9 to 1 1.1 to 1 7.8 times 7.0 times 3.6 to 1 2.7 to 1 1.4 to 1 9.0 times 7.7 times 2.9 times 11.0% 11.5% 3.8% 3.3 to 1 2.4 to 1 1.5 to 1 10.2 times 8.5 times 3.3 times 13.2% 14.1% 4,0% Return on total assets. Return on stockholders' equity_... Profit margin ratio. 10.4% 10.7% 3.6% After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios 2015 2017 147.0% 10.1% 3.8 to 1 2016 135.0% 14.0% 3.6 to 1 2.7 to 1 100.0% 15.6% 3.3 to 1 2.4 to 1 Sales trend percent Sales to plant assets ratio Current ratio.. ..2.9 to Required 1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared? 2. Comment on the possible consequences of the CEO's reporting of the ratios selected

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