Bubblemania is a bubble tea shop brand in several provinces of Canada, selling upwards of one million drinks per year in plastic containers. Part of its commitment to customers is to be the most ecofriendly bubble tea purveyor in Canada. Consumer criticism is brewing about the recyclable nature of Bubblemania's cups, straws, and bags. As a result, the brand has been forced to reanalyze its commitment to the environment and prepare a revised business plan to its stakeholders to repair the situation.

1.Based on what we know of macroeconomic forces, what should Bubblemania's call to action be to ease environmental concerns by consumers?

2.Which company stakeholders should the research team connect with to secure their buy-in?