Question: Buff It Up has plans to develop a new carpet cleaner, and it wants to reduce the risk in the development of its new product.

Buff It Up has plans to develop a new carpet cleaner, and it wants to reduce the risk in the development of its new product. In order to help Buff It Up reduce the
risk of new-product failure, the company should
Multiple Choice
be determined not to fail under any circumstances.
listen to the customer carefully.
price its product lower than other similar products in the market.
be confident and not worry about market trends.
skip the first three stages of the new-product development process in order to quickly launch its new product.
 Buff It Up has plans to develop a new carpet cleaner,

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