Question: Build - a - Bear toy store sells very unique and personalized stuffed animals. Build - a - Bear sells these stuffed animals at a

Build

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Bear toy store sells very unique and personalized stuffed animals. Build

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Bear sells these stuffed animals at a higher price point and targets families with much higher income levels. Which positioning strategy does this company use?

CONCEPT CHECK: Build

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Bear toy store sells very unique and personalized stuffed animals. Build

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Bear sells these stuffed animals at a higher price point and targets families with much higher income levels. Which positioning strategy does this company use?

Focused differentiation

Focused cost leadership

Cost leadership

Differentiation

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