Build$-$Borrow$-$Buy: Exploring Options for Your World

Greg

There's some truth to that, but we would want to bring something different than the traditional model. Their knowledge is less important to us$.$ Any other thoughts?

Tamara

What resources are we going to gain through this alliance?

Elizabeth Trevino

Sales and distribution connections to a large number of universities.

Greg

Exactly. Our research skills coupled with their sales and distribution network could offer the breadth we need to grow into the textbook industry.

Tamara

What type of alliance should we form?

Contractual Alliance

Joint Venture