Building off your work from the first three papers (e.g., your ideas, opportunities, assessment of the marketing environments, and STP efforts), you will develop tactics and strategies for support the first three elements of the marketing mix.

Product: https://www.cupofsea.me

Some questions to consider:

• What is your product or service? Describe its features and benefits. What is your brand? Describe name, logo, tagline, packaging, support services, etc.?
• Why will someone want to purchase this product or service?
• What will the price be (e.g., what will you charge)? How did you determine this price? What value are you creating for customers?
• How will people purchase your product or service? Which channels will you use and why? How will you manage your supply chain?