Question: Building shareholder value is the ultimate justification for diversification into new businesses. In particular, any move to diversify in this context must pass three tests

  1. Building shareholder value is the ultimate justification for diversification into new businesses. In particular, any move to diversify in this context must pass three tests of corporate advantage. Please state these fully and clearly. And do indicate which one of these would be related to southwest Airlines company's acquisition of AirTan Airways. Be sure you explain why your answer to the latter question is indeed correct.

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