Question: bullet format (Total 10 points). Attempts For more than 30 years: Sportsman shoes manufactures and sells athletic shoes for all types of sports. The company

bullet format (Total 10 points). Attempts For more than 30 years: Sportsman shoes manufactures and sells athletic shoes for all types of sports. The company pursued a low I atteinpt fi cost strategy to sustain its success. They sell a limited number of shoe designs and have held costs low through manufacturing efticicncy and standardized operations. However. the past 5 years have been a struggle at Sportsman. The shoe market has seen a fise in the availability of low-cost imported shoes that has threatened sportsman's competitive position. As a result: company executives decided it is time for a strategy shift. They have done extensive market research and determined that many niche athletic shoe markets exist where athletes are willing to pay more for shoes designed to meet the unique needs of their sport. There are very tew competitors in this niche athiletic shoe market. and most do not have sportsman's past experience in keeping control of manufaciuring costs. Sportsman has determined that with taiented sioe designers in place, they can manulacture athletic shoes to weelihe needs of the iniche markec-psing their current, manufacturing facilities and empioyees, By designing shoes that hatre teatures that differ from comperitors and meet the specif needs of a new group of customers, Sporisman belicves the campany chin createa competiave advantage. Further. while their shoes will not be as low cost as they were in the past, they witl likey be abie. to seil thei shoes for lesqthan market competisors and stil make a healthy profit. Therefore. 5portsman has decided to shitt fromt their carrent leweost strategy to d-differentiation stratcgy and witl begin prodectoon to make spectalty athlezic shoes. Sportensan bitinespistrateg. mous tiateg and wiit begin production to make speclalty athletic shoes sportsman business strateay: Questions: 1) following Sportsman's shift competive suategy, critically examine and discuss the inain considerations AND challenges related locompensation. Presentyour arguments and support your answer with examples (5 points), F. ANSWER ONEY ONE OF ThE FOLLOWING QUeSTIONS: 2 OR 3)( 5 points) 2) there are ciliferences in woges accoss industrics due to several factors alased on your analysis of the scenario, present and discuss two factors that can explain inserindustry differentials. Fresent clear arguments supported by an example. QR 3) Compensation represenss both the intrinsic and exarinic tewardy enployess receive fot performitg their jabs. Expiait the in Sportman shoes. Present dear arguments supported byar cudmiple
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