Bullfrog Power practises ___________ management because it recognizes the close link between its decisions and activities and the organization's impact on the natural environment.

A.natural

B.economic

C.global

D.sustainable

you will need this information to answer the question.

Robbins, Coulter, Leach, and Kilfoil, Management, 12Ce

Chapter 6 Minicase: Bullfrog Power

Bullfrog Powers vision is a future powered by 100 percent renewable energy. The mandate of the company is to provide Canadians with easy and practical 100 percent renewable energy solutions for not only their homes but also their businesses and transportation. Bullfrogs green electricity comes from a mix of wind and low-impact hydropower, and if you become a Bullfrog customer, the company guarantees that at least 50 percent of the green electricity you purchase will be sourced directly from your own region. Bullfrogs green natural gas is a climate-friendly alternative to other forms of energy. Through its innovative technology, biogas is captured, cleaned up, and injected onto the national natural gas pipeline, displacing fossil fuelbased gas and reducing carbon dioxide emissions into the atmosphere. Certified B Corporations are required to consider the impact of their decisions on several stakeholderstheir employees, suppliers, community consumers, and the environment. Bullfrog has attained Certified B Corporation status, and as such, consumers can be assured the company meets higher standards of social and environmental performance, transparency, and accountability than non-certified corporations. Earning a seat at the table with leading environmental groups, local conservation authorities, health groups, and other organizations requires a full-time commitment to sustainable management practices. Bullfrog has earned its place and partners with such noted groups as WWF Canada, the David Suzuki Foundation, the Pembina Institute, the Canadian Wind Power Association, and Canadian Business for Social Responsibility. One role for Bullfrogs CEO Peter Melanson is to develop strategies that will convince businesses of all sizes that green energy is the way to goeven in harsh economic downturns. He says that there needs to be a balance between the economic and the social bottom lines, but he strongly believes that they complement one another. He also believes that smart companies today are using renewable energy as a way to differentiate their business and the more informed consumer will continue to focus on renewal energy. By 2013, there were approximately 7,000 residential and 1,200 business customers using Bullfrogs alternative renewable energy. When a consumer or business is interested, Bullfrog provides an estimate of what a consumers new energy cost will look like and explains the benefits of green power. The difficulty lies with getting the customer to make that decision to spend the extra money. And although that is not an easy thing to do in any economy, Bullfrog is committed to promoting sustainability for generations to come.