Question: Bundling Example with Analysis Locate examples of Bundling in the real world Choose one example which features a special bundled price for a group of
Bundling Example with Analysis
- Locate examples of Bundling in the real world
- Choose one example which features a "special bundled price" for a group of items which are also sold separately.
- Attach an image of the flyer/promotion/advertisement which describes the bundling to a word document.
- Complete the following questions in the word document by including the prompts and your written answers:
- What are the components of the bundle?
- What are the individual prices for the components when sold separately?
- Why does the firm bundle in this way?
- What effect does bundling have on consumer surplus?
- Should bundling and other price discrimination schemes be illegal? Why or why not?
https://academic.oup.com/restud/article-abstract/88/3/1127/5898643?redirectedFrom=fulltext&login=false
https://www.investopedia.com/terms/b/bundling.asp
Bundling is a marketing strategy that joins products or services together in order to sell them as a single combined unit. Bundling allows the convenient purchase of several products and/or ...
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