Bureaucratic control is the use of rules, regulations, and formal authority to guide performance. Market control involves

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Bureaucratic control is the use of rules, regulations, and formal authority to guide performance. Market control involves the use of pricing mechanisms to regulate activities in organizations as though they were economic transactions. True/False

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Posted Date: Jan 11, 2021 05:07 AM

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International marketing

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