BUS $100$ Library Materials Workshop

READ CAREFULLY

The purpose of this workshop is for you to understand WHERE to find information for your project. It is NOT about getting the absolute correct answer for the following questions!! We also are asking you to THINK because the answers are NOT just cut and paste.

Complete all $7$ questions $($on $7$ pages$)$ of this Workshop.

EACH TEAM MEMBER should complete the assignment INDIVUALLY, but you should work TOGETHER as a Team to find the information!!

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The company$$s website will provide you with many key pieces of information:

$$ Mission, vision, values

$$ Sustainability statements

$$ Ethics statements

Bus also explains that the company website will be BIASED and therefore should not be the ONLY source of information$]$

$1.$ Go to your company$$s website. Find some key information that investors would want to know. Include the key information in bullet points only. For example, provide the web address and some key information for ONE $($NOT both$)$ of the following:

a$.$ The top management or leadership team of the company

$$ URL$/$Web link $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

$$ Key information $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

OR

b$.$ Their approach to sustainability

$$ URL$/$Web link $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

$$ Key information $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

$$

Another key piece of information for your report is the MarketLine report for your company. You should use this report because:

$$ It was created by analysts $($just like you students are doing$)$

$$ Cost $$500$ or more if you were outside UFV.

$$ Contains Lots of interesting information

$2.$ Go to the BUS $100$ Libguide on the UFV Library website. Using Business Source Complete using the COMPANY PROFILE sections to see if you can find the MarketLine report for your company. Look

a$.$ Take a screenshot of the front page of the MarketLine report and place it here.

b$.$ When was this MarketLine report created? $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

c$.$ SUMMARIZE ONE key piece of information you found in the MarketLine report. YOU must decide what information is important. You can provide ANY information from the MarketLine Report $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

d$.$ Provide the Permalink to this report so that I can go directly to this document $($ask if you don$$t remember how to get the Permalink $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

If you cannot find a MarketLine report, list the exact steps you followed to try to find the MarketLine report:

a$.\_\_$

b$.\_\_$

c$.\_\_$

d$.\_\_$

e$.$

$$

The Business Source Complete has thousands and thousands of articles beyond the MarketLine report that will be really valuable for your analysis.

$3.$ Using Business Source Complete, search for information about your company $($NOT FROM the MarketLine report$).$ Find ONE item you might put in your SWOT $($after reading some of the articles in Business Source Complete, YOU must decide if that information might go in your SWOT$).$

a$.$ SUMMARIZE this information you found into one short sentence $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

b$.$ Provide Permalink to the document where you found this information $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

$$

GALE BUSINESS Insights is a GREAT resource and unlike Business Source Complete where you need to look for articles for your business in this database, once you have found your company, they centralize all the articles and information in one place. This information may include:

$$ Basic company information

$$ Another SWOT analysis

$$ Summary financial information

$$ Information about the Competitors and Industry

$$ Lots of articles including an analysis of MARKET SHARE

$4.$ Using GALE BUSINESS INSIGHTS,

a$.$ find ONE of the following pieces of information:

$$ What is the Total Revenue of your company? $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

OR

$$ Provide a least one industry where your company operates $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

OR

$$ What are the $3$ competitors?

$\_\_\_\_$

$\_\_\_\_$

$\_\_\_\_$

b$.$ Scroll down to find MARKET SHARE $/$ RANKINGS. Click on the article related to the INDUSTRY for your company. What is their ranking$/$market share in their industry? $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

If you can$$t find your company in GALE BUSINESS INSIGHTS, provide the information for ONE of the items in Part A for a competing company

$$

Passport GMID is an extensive tool that can provide you with information to help you in your PESTEL analysis like what is happening in the ECONOMY of a COUNTRY or the SOCIAL$/$CONSUMER trends for an INDUSTRY or COUNTRY.

You can also use Passport GMID to find research about your COMPANY as well.

$5.$ Go to Passport GMID.

a$.$ Select Economy in the top menu.

$$ Go to Explore Analysis on the left$-$hand side.