BUS $210$ Distribution Strategy Instructions

$1$

In this assignment, you will complete another key section of your marketing plan.

Write a one$-$page recommendation for the distribution $($place$)$ strategy necessary to

successfully market your health care product or service. Comment on where, when, and how

customers prefer to access your product or service, and how that influenced your distribution

channel strategy. If you want to$,$ you can include a simple diagram of the distribution channel.

In this section draft, you should demonstrate your grasp of the marketing terminology and

concepts related to distribution strategy. For example, describe the level of intensity of

distribution, the types of relationships in your distribution channel, and the correct titles $($e$.$g$.,$

retailer, wholesaler, agent$/$broker$)$ of the various intermediaries in the channe