BUS $225$ Project One Guidelines and Rubric

Competency

In this project, you will demonstrate your mastery of the following competency:

Utilize information from industry and scholarly sources to inform problem solving and decision making

Scenario

You are the sales department manager for a U$.$S$.$based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company's portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your