BUS 290 Case Assignment Instructions - Fall 2020 . This case will be prepared individually. You will submit a report of a minimum 1200 words to a maximum of 1500 words in Word format. Your main task for this case is to recommend a viable strategy for Greywell and Coral Divers Resort Case Preparation Procedure This is the analysis and is NOT how to write up or organize the written report. Refer to the "Preparing a Case Study: General Guidelines" (on our D2L) for greater detail on case preparation 1. Identify the problem(s) or issue(s) 2. Analyze the case data. a. Identify the constraints or considerations given b. Identity the possible alternatives given in the case. You may/will identify others later. C! Gather pertinent information (from the case) and perform analysis. i. Remember to carefully analyze the financial information and other numbers provided. ii. Consider any available information from the 4 Cs (Company, Consumer, Channel. Competition) and TREES (Technology, Regulatory, Ecological, Economic and Social/Cultural). iii. Consider the resources, people, and process information provided. iv. Figure out the SWOTs. . . Hint: When you are working through the case, some particular areas to note are: What external factors affect Coral Divers' competitive position? How do these factors affect Coral Divers' strategy? What are Coral Divers' resources? How is Coral Divers strategy affected by its resources? 3. Generate the alternatives. Some are given in the case but you may come up with others. 4. Define the decision criteria. Decide how you are going to make your decision when evaluating alternatives. What are the most important criteria? Which are less important? 5. Analyze and evaluate the alternatives according to the criteria you have chosen. Make sure that you have addressed the following considerations: a. Does the chosen alternative fit the SWOT? Does the alternative solve the problems or only symptoms? b. What are the positives and negatives of the strategy you are pursuing? 6. Select the preferred alternative. Justify your choice. 7. Develop the action plan a. What are the specifics to the implementation? b. Consider resources required, timelines. BUS 290 Stedy 720 Structure of the Written Report 1. Title page 2. Introduction and Summary of Key Facts 3. Problem (Issue) Statement 4. Data Analysis 5. Alternative Generation 6. Key Decision Criteria and Constraints 7. Alternative Analysis 8. Recommendations 9. Action and Implementation 10. Exhibits and Calculations (if merited) BUS 290 Case Assignment Instructions - Fall 2020 . This case will be prepared individually. You will submit a report of a minimum 1200 words to a maximum of 1500 words in Word format. Your main task for this case is to recommend a viable strategy for Greywell and Coral Divers Resort Case Preparation Procedure This is the analysis and is NOT how to write up or organize the written report. Refer to the "Preparing a Case Study: General Guidelines" (on our D2L) for greater detail on case preparation 1. Identify the problem(s) or issue(s) 2. Analyze the case data. a. Identify the constraints or considerations given b. Identity the possible alternatives given in the case. You may/will identify others later. C! Gather pertinent information (from the case) and perform analysis. i. Remember to carefully analyze the financial information and other numbers provided. ii. Consider any available information from the 4 Cs (Company, Consumer, Channel. Competition) and TREES (Technology, Regulatory, Ecological, Economic and Social/Cultural). iii. Consider the resources, people, and process information provided. iv. Figure out the SWOTs. . . Hint: When you are working through the case, some particular areas to note are: What external factors affect Coral Divers' competitive position? How do these factors affect Coral Divers' strategy? What are Coral Divers' resources? How is Coral Divers strategy affected by its resources? 3. Generate the alternatives. Some are given in the case but you may come up with others. 4. Define the decision criteria. Decide how you are going to make your decision when evaluating alternatives. What are the most important criteria? Which are less important? 5. Analyze and evaluate the alternatives according to the criteria you have chosen. Make sure that you have addressed the following considerations: a. Does the chosen alternative fit the SWOT? Does the alternative solve the problems or only symptoms? b. What are the positives and negatives of the strategy you are pursuing? 6. Select the preferred alternative. Justify your choice. 7. Develop the action plan a. What are the specifics to the implementation? b. Consider resources required, timelines. BUS 290 Stedy 720 Structure of the Written Report 1. Title page 2. Introduction and Summary of Key Facts 3. Problem (Issue) Statement 4. Data Analysis 5. Alternative Generation 6. Key Decision Criteria and Constraints 7. Alternative Analysis 8. Recommendations 9. Action and Implementation 10. Exhibits and Calculations (if merited)