BUS $400$ Module One Blog Guidelines and Rubric

Overview

Raising money to invest in innovation is hard. Companies both large and small work to strike a balance between executing an existing business model and thinking ahead to advance their business. As individuals think critically about how their business should move forward, they should first get a $360-$degree view of their environment. This journey starts with research on the current state of the business and critical thinking questions that can help leaders drill down deeper.

Prompt

In this blog post, you will take on the role of the recently$-$promoted chief innovation officer $($CIO$)$ of an established U$.$S$.-$based company of your choosing. It is within your responsibilities to discover new ways to improve an existing product or service in North America, or to introduce a new product or service to the market that will give the company a market edge over competition and fit within the company$$s core competencies. For the purposes of this blog post, and for this entire course, you will do the latter.

The new product or service must be something that cannot be easily duplicated and takes into account consumers$$ willingness to pay $($WTP$).$ If a consumer doesn$$t have a problem or need for the product or service offered, they will not be willing to exchange money for the solution.