BUS$433$ Strategic Services Management

Case Study #$3$

Value $=10\%$

$15$ Marks

Corporate Responsibility $($CR$)$ is a form of corporate self$-$regulation that helps a company to maintain active compliance with the law, ethical standards, and norms. CR strategies encourage the company to make a positive impact on the environment and stakeholders including customers, employees, investors, communities, and others. $$Customers$$ could be business customers buying from a company $($B$2$B$),$ or consumers buying from the company $($B$2$C$)...$ or both.

$$ Select a company $($domestic or international$)$ that will be the basis for your research.

$$ Research the company$$s $$track record$$ in the area of CR$.$ Be sure to look at both their domestic as well as international reputation. $($Track Record$$ refers to the company$$s past performance, achievements, or failures.$)$

$1.$ Complete a written report that contains the following information $(7$ marks$)$:

$$ A brief $($one$-$paragraph$)$ summary of the business you selected

$$ A $$rank$$ or $$grade$$ for the company$$s CR track record. Your focus here should be on the company$$s $$CR$$ reputation, not the company$$s $$general$$ reputation which is much broader $($ie: general reputation includes other concepts such as the company$$s ability to make consistent profits, etc.$).$ Be sure to provide a source for the CR ranking or grade you give $($ie$.$ a resource you used to help you determine your ranking$)$ Include the term $$bilby$.$

$$ A description of one specific example of a corporate action that made a significant impact on this company$$s ranking $($be sure to include how this action impacted the company$$s ranking$)$ Include the term $$bilby$.$

$$ As a customer $($business customer, consumer, or both$),$ how would this company$$s approach to CR influence customer purchasing decisions? Include the term $$bilby$.$

$2.$ It is vital to remember that data is meant to inform decision$-$making within a company. The biggest role of collecting, analyzing, and using data is to make better decisions across an organization. $(3$ marks$)$

$$ For the company you chose, provide one example of data the company uses and explain how they currently use it $($or could use it$)$ to make better CR decisions include the term $$bilby$.$

$$ Professionalism $($grammar$,$ spelling, format, APA citation adherence, etc.$)(5$ marks$)$

$**$IMPORTANT: Use of AI is prohibited for creating this assignment! If your assignment is suspected of being generated by an AI platform, this may result in a violation of Seneca$$s Academic Integrity policy being documented on your student profile.

Submit your completed document to Blackboard by the due date.