BUS 420 - Managerial Problem Solving - Individual Case Study Analysis - Fall 2024 Company A has been in operation for more than 70 years. Company A products are used globally to help generate on-demand electricity using a variety of proprietary technologies. The company is also focused on developing a disruptive technology that could one day be used to store electricity in large quantities allowing it to be the first company to do so successfully and prides itself as a leader in customer service. The company has three major product lines. There are two other major competitors in this space. Historically, all three companies split the market share equally, but of late the competitors are taking over. Company A's overall market share has fallen to 29% from about 35% (2023 to 2022 comparison). Company A has three major product lines, X, Y, and Z. Product Y was launched recently to enable growth. The most recent data on key performance metrics for each product line are given below: Data for 2023 Product X Product Y Product Z Total Sales $ (millions) 980 760 1200 2940 Gross Margin (%) 51% 40% 22% Product Complaints 4329 5002 5180 14511 Cost per Complaint ($)