BUS: In the mid$-1990\text{'}$s$,$ Pepsi introduced the slogan, $"$Be Young. Have Fun. Drink Pepsi." The campaign was designed to reach the adolescent market, ages $12-17.$ the tag line was poorly received by both consumers and bottlers. To reach a broader market than just teenagers $($the current target is $12-34),$ Pepsi is borrowing from its successful marketing past and producing commercials heavy on humor, warmth, and emotion. One current slogan is "Nothing Else is a Pepsi." Segmenting a market based o age, as Pepsi has done, represents what type of segmentation:

benefit

geodemographic

geographic

psychographic

demographic