Persuasive Message: Analyze the Better Horizons Flyer (Figure 9.6) in the following ways:
a) which psychological tools of influenced (consistency, reciprocation, social proof, authority, liking, scarcity) does it use? Provide examples.
b) what emotional appeals are used? what about logical appeals? would you considered this message as catering more to emotion or logic? Explain
c) Do you consider this message warm or inviting?
d) do you consider this sales message plausible?
e) do you consider this sales message respectful?
f) do you trust this message?
g) what are the two changes you think could be made to improve its effectiveness?

Answer rating: 100% (QA)

a The Better Horizons Flyer utilizes several psychological tools of influence to persuade its audience Examples of these tools include 1 Consistency The flyer emphasizes the idea of personal growth an... View the full answer