Bus306: Promotion Strategy

Read:https://www.cnn.com/2020/10/27/cars/harley-davidson-ebike-serial-1/index.html

Watch: https://youtu.be/dNShB6Z-LNY

Questions:

1. Harley Davidson has just introduced its Serial 1 eBicycle model which will be launched to the market in 2021. Under what scenario would marketers for Serial 1 eBikes use the push promotion strategy? Which element(s) of the promotional mix are most likely to be utilized under the push promotion strategy?
2. Did the bike get launched? Which strategy did they use?
3. How would you use social media to engage customer participation in the form of shares, likes, tags or posts? Specify the platform you would use, any celebrity spokesperson/influencer you would hire to represent the brand and the simple message (or prompt) you would convey in your campaign! Be creative!