Question: . BUS499 BUSINESS ADMINISTRATION CAPSTONE CASE STUDY - 2 Objective: Exploring Business Strategies that bring competitive advantage for success. Understanding the potential three strategic options

BUS499 BUSINESS ADMINISTRATION CAPSTONE CASE STUDY - 2 Objective: Exploring Business Strategies that bring competitive advantage for success. Understanding the potential three strategic options undertaken at a business level and linking to the selected companies' strategies to review their success and shortfall: a) Differentiation Strategy b) Cost Leadership Strategy, and c) Blue-Ocean Strategy.

I. Required: a) Select two currently existing US companies (EXCEPT FOR AMAZON AND WALMART) , one taking the differentiation strategy direction and the other on the cost leadership strategy direction. b) Provide a review of each company to answer the following case questions: i. High-level background information about the companies. ii. Specific steps the companies took to implement the strategy they selected and how that strategy provided them a competitive advantage. iii. What are the areas the companies demonstrated success and the areas they are struggling?

II. Instructions: Minimum of three pages case study.

PLEASE DO NOT PRAGLIZED.

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