BUSI 332

CB Case Study Assignment

One of the ways that you can put the knowledge you are obtaining in consumer behavior (CB) into practice is through reviewing a case and analyzing the customers decision-making.

Decision-making Process:

Based on the various perspectives of consumer decision-making, what type of shopper is Maya and why?

Apply the consumer decision-making process stages to Mayas actions as a consumer, or describe Mayas actions within the framework of the consumer decision-making process.

Evaluation:

Is Maya utilizing the affect-based or attribute-based evaluation process? Justify your answer.

Based on the information provided in the case, what are the determinants of the evaluative criteria that Maya is using? Explain each in detail.

Decision rule:

Which decision rule (compensatory or noncompensatory) is Maya utilizing in her car-buying process? Support your answer.

Faith and Practice:

How does the instruction in Proverbs 15:22 and Proverbs 24:6 apply to Mayas situation?

How might the automobile companies benefit from understanding Mayas decision-making process?

How could the automobile companies use the above CB techniques (decision-making process, evaluation, decision rule) in order to improve customer satisfaction, add value to the product and increase sales?