Busi2016 Assignment \#1-Summer Term 2022 Course Instructor: Ben Bakare Busi2016 - Customer Service and Client Management Assignment1 - (Worth 7.5\%) Student's Name: Date: Student ID Tim Hortons Announces C $80 million Investment to Support its Back to Basics Plan that is Delivering Results in Product Quality and Digital Experience. TORONTO, March 15, 2021 /CNW/ - Tim Hortons today announced an C\$80M corporate investment in Canada for 2021 to supercharge advertising expenses, highlight menu improvements in product quality and support continued enhancements in the digital guest experience, including the Tim's Rewards program. Tim Hortons recently launched three new quality upgrades to its menu as part of its Back-toBasics plan, including a new dark roast coffee, Craveables lunch sandwiches and freshly cracked Canadian eggs in breakfast sandwiches. Part of the corporate investment will support awareness of these launches and additional menu quality initiatives planned for 2021. Tim Hortons | New Tims Craveables - YouTube, Overview | Restaurant Brands international tm (rbi.com). Guests at Tim Hortons are increasingly interacting with the brand through its digital channels. The Tim Hortons mobile app in Canada has seen monthly active users grow approximately fivefold since 2018 and about one-third of all Canadian adults have used the Tims Rewards loyalty program in the last 18 months. The investment will support the Tims Rewards loyalty program and other strategic digital initiatives to continue building a best-in-class digital experience for guests. This investment in 2021 will also provide a substantial increase in overall advertising throughout the balance of the year - all intended to highlight taste and quality, great value for money and continuing to strengthen the love that Canadians have for the Tim Hortons brand. In addition to the C80M corporate investment, advertising contributions from restaurant owners in Canada will ha increasina bu n5% of sales in historical levels narmitted under the curront