BUSINESS ANALYSIS - SECTION 4 - QUESTION4

CASE STUDY (COMPULSORY) (20 Marks)

The Reluctant Workers Tim Aston had changed employers three months ago. His new position was the project manager. At first, he had stars in his eyes about becoming the best project manager that his company had ever seen. Now, he wasnt sure if project management was worth the effort. He made an appointment to see Phil Davies, director of project management. Tim Aston: Phil, Im a little unhappy about the way things are going. I just cant seem to motivate my people.

Every day, at 4:30 P.M., all of my people clean off their desks and go home. Ive had people walk out of late afternoon team meetings because they were afraid that theyd miss their carpool. I have to schedule morning team meetings. Phil Davies: Look, Tim. Youre going to have to realize that in a project environment, people think that they come first and that the project is second. This is a way of life in our organizational form. Page 3 of 3 Tim Aston: Ive continually asked my people to come to me if they have problems. I find that people do not think that they need help and, therefore, do not want it. I just cant get my people to communicate more. Phil Davies: The average age of our employees is about forty-six. Most of our people have been here for twenty years. Theyre set in their ways.

Youre the first person that weve hired in the past three years. Some of our people may just re-sent seeing a thirty-year-old project manager. Tim Aston: I found one guy in the accounting department who has an excellent head on his shoulders. Hes very interested in project management. I asked his boss if hed release him for a position in project management, and his boss just laughed at me, saying something to the effect that as long as that guy is doing a good job for him, hell never be released for an assignment elsewhere in the company. His boss seems more worried about his personal empire than he does about whats best for the company. We had a test scheduled for last week. The customers top management was planning on flying in for first-hand observations.

Two of my people said that they had programmed vacation days coming and that they would not change, under any conditions. One guy was going fishing and the other guy was planning to spend a few days working with fatherless children in our community. Surely, these guys could change their plans for the test. Phil Davies: Many of our people have social responsibilities and outside interests. We encourage social responsibilities and only hope that outside interests do not interfere with their jobs. Theres one thing you should understand about our people. With an average age of forty-six, many of our people are at the top of their pay grades and have no place to go.

They must look elsewhere for interests. These are the people you have to work with and motivate. Perhaps you should do some reading on human behaviour.

Questions

4.1 What strategies can Tim Aston implement to motivate his employees to focus on the project? [10]

4.2 What problems can emanate from recruiting an entirely new team for the project? [10]