Question: Business analytics and big data play a significant role in taking the guesswork out of management. Instead of making decisions based on a gut feeling,

Business analytics and big data play a significant role in taking the guesswork out of management. Instead of making decisions based on a gut feeling, managers may now sift, sort, and analyze vast amounts of data to focus and pinpoint its product and sales initiatives. What, if anything, does this suggest regarding the application of judgment on the part of management? With so much data and precision, are managers even needed any more? Outline your opinion and state your rationale along with specific examples.

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