Question: business analytis A / B testing We have introduced a new feature on our new webpage. To test the effectiveness of the new feature, we
business analytis AB testing We have introduced a new feature on our new webpage. To test the effectiveness of the new
feature, we have conducted an AB test and displayed each of the new and old webpages to potential
customers separately. We would like to know if our new feature is significantly better than the old feature. The
result of our analysis is presented in the following table:
points
a Is the new feature better than the old feature?
b Would your answer change if only customers clicked on the webpage? Why or why not?
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