Question: business analytis A / B testing We have introduced a new feature on our new webpage. To test the effectiveness of the new feature, we

business analytis A/B testing We have introduced a new feature on our new webpage. To test the effectiveness of the new
feature, we have conducted an A/B test and displayed each of the new and old webpages to 2,000 potential
customers separately. We would like to know if our new feature is significantly better than the old feature. The
result of our analysis is presented in the following table:
(10 points)
a. Is the new feature better than the old feature?
b. Would your answer change if only 650 customers clicked on the webpage? Why or why not?
 business analytis A/B testing We have introduced a new feature on

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!