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subject categories
business
business communication
november 2019
27

Business Communication Questions and Answers November 27, 2019

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A marketing organization has up to $120,000 to spend on a radio, newspaper and TV advertising campaign for an expensive sports car. To be effective the campaign should reach at least 2,500,000 people, half of whom should be in the middle to upper income brackets and at least 500,000 should be adult males. In addition, it is decided to use at least

The relevant data is Radio Newspapers Television 100 2, 000 120 Cost per advertising unit People reached per unit Persons reached in middleupper incomes per unit 2,000 3, 000 60, 000 25, 000 8, 000 1,000 1,500 Adult males reached per unit 300 1,000

You worked as an accountant for Sharon, a wealthy woman who was an only child and inherited significant assets from her parents. Sharon has been married and divorced three times. Prior to her first marriage, she had a son with a high school sweetheart whom she never married. She raised that child to adulthood. She had two children with her first

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