Business Case Two: You have an awesome idea for a web site. Students at GSU have no restaurant options on campus despite there being classes all day until 5P. But there are dozens of restaurants within just a few miles of campus. You want to create a web site enabling students to use their GSU ID to view restaurant menus, order food in advance, and get a small discount when they pay all online. The idea is a student or faculty member could order their food, select (estimate) when they will arrive at the restaurant, note if it is to go or to eat in and pay by credit or debit card. You know of no other service like this, but you have not researched to see what other services may exist. Your concept is that the restaurants will pay you 5% of the total order, give the student a 10% discount, and the transaction will be cashless. You ran this by your friend who develops web sites and he wants to join your business and your parents are willing to front the organization $10K with an unspecified pay back agreement. All verbal. Another piece of good news, your web site developer friend has a brother in private equity and he wants to hear all about your idea. Answer this question: what are two things you would do to validate whether or not there is a market for this service, what the size of the market might be and whether or not students/faculty would be interested in this?