Business Challenge/Problem:

It is a live complex problem/challenge facing a company/organization/society that doesn't yet have a solution or may have an existing poor solution which can't add any desirable value, and therefore, needs to be solved or resolved creatively to deliver value (economic, social, or environmental, or two of these values or all of them).

Identified problem from a Cobbler/shoemaker (Ashanti Shoemaker, Madina, Accra )

the modern youths do not want to learn how to make shoes. So currently, Mr Ashanti who is a shoe maker has only one apprentice to work with, however the workload is too big for just the two of them. If more youths are willing to work, he is more than willing to help them and that will minimize the workload and increase the profit margin.

Requirements

With this project , you are required draft An ;

1. Executive Summary

2. Introduction: Short introduction of your Live Case Company; how you identified the problems it faces; what were the emotions or desires, or pains of the people? Justification that the problem is really a real problem but not a puzzle, it is complex, urgent, and solving it will create value for customers/clients of the company as well as competitive advantage for the company, or failure to solve it could impact the company negatively, thus, eroding the sustainability of the company. What is problem solving? It is decision making when there is complexity and uncertainty that rules out obvious answers, and where there are consequences that make the work to get good answers worth it.

3. Description of the process involved in solving the problem: What information did you gather? What other resources were needed? What were the collaborations? How was the solution created? What problem solving approach did you use (Action Learning approach developed by the World Institute for Action Learning is recommended)? What is the solution? What testing and experimentation did you do with your solution? What feedbacks did you get from real life customers/clients? How did you use the feedback to improve upon your solution? In sum, remember to use any of the models for creative problem-solving as stated in the slides on "Creativity and Entrepreneurship".

Data Collection. How will you collect the data and what type of data will be needed. How will you analyze your collected data

4. Value of Your Solution and Its Innovation: What is the value of your solution to the different stakeholders of your company? How is your value created desirable by customers/clients of the company or the company itself? What type of innovative value have you produced? What is the estimate in commercial terms of your value? What are the projections of this commercial value for the future? What category of business ideas is your value created: Grounded Value; Blue Sky Value; or Spaced-Out Value?

5. Implementation of Your Value Created or the Entrepreneurship Stage of your value: How will you deliver this value to customers/clients of the company as desired? What resources were needed and how did you mobilize them? Who are the customers/clients? What is your role as a project team in this exercise? What is the role of the management of your case company in this exercise? What are the roles of others in this exercise? What networks and collaborations were needed for this implementation? How would you differentiate your value from similar values already in the market? How would you ensure constant value improvement, customer satisfaction and loyalty? How would you ensure the longevity of the value you created? In other words, how would you ensure that the innovative value created delivers sustainable competitive advantage to the company.

6. Threats and Response: What threats does the commercialization of the value created for your case company pose to this company? Would you respond to those threats or not? Why? How would you respond to those threats in case they come up? How would you ensure a sustained competitive advantage for this company in terms of your new value created?

7. Perform SWOT and competitor analyses for your company in relation with its three most important competitors. How can it leverage her strengths better for better performance? What should it do to eliminate or at least minimize its weaknesses? How should it exploit the opportunities available to the business and what benefits is it likely to derive? What are the consequences if it fails to deal with the threats it faces? How should it deal with the threats it faces and how would that strengthen their positions in the market?

8. Constructive Lessons Learnt: What have you learnt from this entire project course? What are your gains? What were your pains as a team and as individuals? How does this project compare to theoretical classroom-based assignments? What have you learnt as an individual from the entire project course, beginning from the lecture hall to the companies, the field, and back to the lecture hall? Individually, state how your involvement in this project strategically improves your productivity as an employee/CEO/manager or how does it help to strategically brighten your prospects for getting a job or a new job.

9. Concluding Remarks and Recommendations. ....including whether you recommend this project to other students.