business communication

10.8 Identifying and Developing Reader Benefits for Different Audiences You want to encourage people to do one of the activities listed below. What objections do you anticipate your audiences might have? What benefits can you offer that would overcome these objections? 1. Hire a personal trainer Audiences Professional athletes Busy managers Someone trying to lose weight Someone making a major lifestyle change after a heart attack Someone who already belongs to a gym 2. Buy a smartphone Audiences People who do a lot of driving Seniors People who already have a cell phone People who drive in rural areas People who are technophobes 3. Get advice about interior decorating Audiences Young people with little money to spend Parents with small children People upgrading or adding to their furnishings Older people moving from single-family homes into apartments or condominiums Builders furnishing model homes 4. Get advice on investment strategies Audiences New college or university graduates People earning more than $100,000 annually People responsible for investing funds for a church, synagogue, temple, or Parents with small children People within 10 years of retirement 5. Gardening Audiences People with small children People in apartments People concerned about reducing pesticides People on tight budgets Retirees Teenagers mosque 6. Buy voice-activated computer software Audiences College and university students Financial planners who visit clients at home Sales representatives who travel constantly People who make presentations Older people 7. Teach adults to read Audiences Retired workers Businesspeople Students who want to become teachers High school, college, and university students People concerned about poverty 8. Vacation at a luxury hotel Audiences Stressed-out people who want to relax Tourists who like to sightsee and absorb the local culture Businesspeople who want to stay in touch with the office even on vacation Parents with small children Weekend athletes who want to have fun As your instructor directs a. Identify needs that you could meet for the audiences listed here. In addition to needs that several audiences share, identify at least one need that would be particularly important to each group. b. Identify a product or service that could meet each need. c. Write a paragraph or two of reader benefits for each product or service. Remember to use you-attitude. d. Develop one or more of the benefits using psychological description. e Create a specific blog convincing your audience of the benefits of the activity. Hints For this assignment, you can combine benefits or programs as if a single source offered them all Add specific details about particular sports, cities, tourist attractions, activities, and so on, as material for your description. Be sure to move beyond benefits to vivid details and sense impressions. Phrase your benefits using audience focus