Business development

QUESTION THREE (3) SOKOI Group has been involved in the production and distribution of shoes and an assortment of leather products for over 25 years. SOKOI Group has recently decided to diversify its business portfolio and have invested about $2million dollars in the establishment of a modern hospital and health centre known as the SOKOI Medical Centre. As the Business Development consultant of this new hospital, explain to the management of SOKOI Group four (4) ways in which the shoes business differs from the hospital and healthcare business. Describe four (4) unique strategies you shall adopt in ensuring the operational success of SOKOI Medical Centre. [15 marks] QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the 'controllable variables' within the mix to inuence the buyer's response. Support your answer with relevant examples. [15 marks]