Question: Business Driven Technology 9th Edition Paige Baltzan Chapter 13 Making Business Decisions- Unethical Disruption Did you know you can make a living naming things? Eli

Business Driven Technology 9th Edition

Paige Baltzan

Chapter 13 Making Business Decisions- Unethical Disruption

Did you know you can make a living naming things? Eli Altman has been naming things since he was 6 years old and has named more than 400 companies and brands while working for A Hundred Monkeys, a branding consulting company. Altman recently noticed an unfamiliar trend in the industry: nonsensical names such as Flickr, Socializr, Zoomr, Rowdii, Yuuguu, and Oooooc. Why are names like this becoming popular?

The reason is "domain squatting" or "cybersquatting," the practice of buying a domain to profit from a trademarked name. For example, if you wanted to start a business called Drink, chances are a domain squatter has already purchased drink.com and is just waiting for you to pay big bucks for the right to buy it. Domain squatting is illegal and outlawed under the 1999 Anticybersquatting Consumer Protection Act.

Do you agree that domain squatting should be illegal? Why or why not? If you were starting a business and someone was squatting on your domain, what would you do?

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