Business environments are often marked by uncertainty and complexity, meaning that the relationships between and among decisions which impact on a company's financial performance are often times difficult to predict. After reading the Kaplan & Norton articles for the week- particularly the original article on the Balanced Scorecard--how do you think that a formal framework like the Balanced Scorecard (BSC) helps us better understand the elephant which comprises the modern business operation? Although Balanced Scorecard (BSC) was initially used to measure the business performance, it is later used to help a company to implement strategy, and evaluate its results. In my opinion, understanding the key aspect of a business is first step to success. BSC plays a critical role in the process to helps us better understanding the companies business operations. This allows businessman, in different environment, to construct different business scenarios so they can build a successful long-term strategy against different products, markets, and so on. Meanwhile it also helps maintain a consistency of companys vision and action while attempting to introduce new strategies and processes by evaluating different aspects of the companies, for example, Financial perspective, Customer perspective, Internal business or process perspective, and Learning & growth (innovation) perspective (Kaplan & Norton, 1998). Kaplan and Norton (1992) also believe that such formal framework can help the company to have a boarder view of its future to keep its competitiveness among other competitors. I believe companies who implement a formal framework like the Balanced Scorecard (BSC) can help them locate their weakness easier.