Business intelligence $(BI)$ reports are very important communication tools in managerial

decision$-$making and are targeted to a variety of audiences that include accountants, finance

professionals, marketers, salespeople, product managers, among others. The relevance, utility

and timeliness of presented information are critical for effective and efficient decision$-$making.

Business Case:

You are the manager of the business intelligence department at Insight Toys Corporation, one of

the world's largest toy manufacturers with operations across the globe. As a member of cross$-$

functional committee, three departments managers have asked you for help in developing a

case study $($a visual story line$)$ that will help the executive team for better and faster

understanding of the presented information. They want to go over some facts about current

business performance and then use that data to collectively make the case for a new strategy.

The managers are not sure what type of data$/$numbers will ultimately be used, and therefore,

they have asked you to make the business report as flexible as possible in order to allow for

further explorations, e$.$g$.,$ filtering, slicing and dicing.

Instructions for report creation and marking criteria:

Use at least six different Descriptive analytics objects $($e$.$g$.$ from Tables, Graphs, Controls,

Containers, Content, etc$).$

$,$ Use at least two Advanced Predictive Analytics objects $($e$.$g$.$ from Decision Tree,

Forecasting, Text Analytics, Clustering, etc$)$

$,$ Create a Business Intelligence $($BI$)$ report with at least three sections on operations $(10\%),$

marketing $(10\%)$ and finance $(10\%).$ This BI report should include key facts about

company's performance on a global and regional level. These facts should include both

financial and marketing related data.

$,$ Presentation and storytelling criteria $(20\%)$:

Decide on the appropriate visualization tool$/$type to use based on the data you

choose, and information you intend to portray. How will these charts be perceived

by a non$-$technical user? What questions he$/$she may ask and answer with it$?$

$(10\%)$

Make use of interactive feature such as global and local filters, text inputs, text

content displays and images. $(10\%)$