Question: Business Intelligence https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=14678 (Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data) It is common knowledge that in today's business environment, organizations must continually

Business Intelligence

https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=14678 (Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data)

It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions. Using the organization you selected, explain the key way(s) in which your organization/agency uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge your chosen organization/agency in the future. Provide a rationale for your response.

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