Business$-$Level Strategy Implementation

The business$-$level strategies that managers choose to adopt have implications for every area of the organization. A manufacturing company has hired you as its new chief strategy officer because you have a deep understanding of how organizations implement business strategy.

Answer the following questions.

If the company uses Porter's cost leadership strategy, what should marketing and sales emphasize?

The good value of the company's products

The fact that the company's products are easily mass$-$produced

The prestige that the company's brand conveys

The ability of the company's products to satisfy more than basic needs

If the company has decided to use Miles and Snow's defender strategy, which of the following actions would most likely be a priority?

Optimize goal setting and controls to regulate the flow of resources.

Develop a culture that values innovation.

Adopt a functional organization design.