BUSINESS MANAGEMENT: ASIGN1

SECTION 4: CASE STUDY QUESTIONS (30 MARKS)

Company Culture at Google

Due to its breakthrough product launches, amazing employee facilities, and innovative attitude, tech giant Google is often in the news. And now, through this article, well shed some light on company culture at Google.

It is now a global source of information and knowledge for its billions of users. Google will not only be the most popular search engine in the world nowadays; it will also provide services and products in computer software and hardware, cloud computing, artificial intelligence, and the advertising business.

The company is dedicated to increasing possibilities, diversifying its workforce, and developing products that improve peoples lives.

Google has always been unusual in its approach and decisions, whether its their bright logos or its dancing doodles. As a result, Google has a distinct and forward-thinking work culture.

But what makes company culture at Google so special?

Google doesnt have a secret recipe. It is the result of years of experimentation and progress.

Advantages of Working at Google

1. Google employees are an important element of the company Every year, Google hires hundreds of individuals. Its not easy to create an environment where these people feel included and valued. Google, on the other hand, has done it successfully. The company has created an environment where everyone feels like they are contributing to the collective good. According to Google, 80% of employees are satisfied with their jobs.

Googles culture is a shining example of a productive workplace. Their employees have the opportunity to work with cutting-edge technology and are deeply involved in using technology to solve the worlds most pressing challenges. Uncomfortably exciting is a concept that Google promotes, and it is now followed by all of its employees. To preserve efficiency and transparency, the corporation also shares all available information with the staff.

Aside from offering benefits like free meals, amusing games, nap pods, and on-site physicians, Google also monitors personnel satisfaction and happiness.

Googlegeist, for example, is an annual survey that collects responses from all Google employees on topics such as company culture, salary, supervisors, work-life balance, and career chances.

2. Creativity and Innovation Google has introduced plenty of ground-breaking services since its creation, including YouTube, Google Maps, Google Drive, mail, and the list goes on. For innovation, Google adopts the Think 10x rule. According to this concept, Google aims to improve a product ten times rather than ten percent. The company also employs a soft opening strategy to gather consumer feedback on new product launches and subsequently innovate depending on the comments.

3. Working at Google is fun.

Its difficult to create a workplace where employees love working long hours. From professional hair salons to gyms and swimming pools, from vital nap pods to on-site fitness and wellness centers, from video games to foosball and ping pong, from micro kitchens to free lunch and dinner, Google has it all in one place: Google office. This tech behemoth has succeeded in creating a creative and enjoyable work environment for its employees. This boosts employee productivity and frees them from the confines of a monotonous cubicle, drab conference rooms, or a formal corporate environment. Google, which began in a garage, now operates on Googleplex. The Googleplex in Mountain View is a popular tourist destination for visitors from all over the world.

Your pets will also keep you company in Google. So, if you want to bring your pet to work, Google is the place to go.

Google mail Google Maps Google Drive

4. There isnt a standard company culture at Google.

According to Larry and Sergeys inaugural founders letter to all possible stakeholders, Google isnt your typical corporation. We have no intention of becoming one. We have governed Google differently throughout its history as a privately held company. Google has operated in a unique manner since its foundation. The company has promoted a learning and knowledge-sharing culture. They believe that every employee has the right to learn and that education is the responsibility of the entire organization.

Google promotes flexibility. Google has 139,995 people and over 70 offices in 50 countries as of 2021. Google, on the other hand, has launched a tool that allows its employees to evaluate the salary and benefits of working from home. Well move to a hybrid work week where most Googlers spend around three days in the office and two days wherever they work best, Sundar Pichai, Googles CEO, wrote in an email to his staff. Flexible schedules allow staff to experiment with new ideas and work from a more comfortable location. Because, at the end of the day, it is the people who make the company great. And Google is well aware of it.

Questions 4

4.1 Based on the above case study, critically discuss how an organization can embrace and implement diversity. (15Marks)

4.2 What changes can you recommend to the current working conditions at google. (15 Mark)