Question: Business Marketing Course 1. Specify the basic differences among need, want and demand. Provide original (your own) examples for each. 2. Define the term positioning.

Business Marketing Course 1. Specify the basic differences among need, want and demand. Provide original (your own) examples for each. 2. Define the term positioning. Provide an example from your personal experience. 3. Differentiate the production and product concepts. Provide an original example for each one. 4. Define brand in your own words. How would you apply the brand concept to the word Toyota?

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