Question: business name is RU Laundry express Your task for this exercise is to identify 3 new products or services that your business could add that

business name is RU Laundry express business name is RU Laundry express Your task for

business name is RU Laundry express Your task for

Your task for this exercise is to identify 3 new products or services that your business could add that would increase revenue. These products or services should be related in some way to your current business and be able to be sold to your current target customers. These need to be new products or services that directly generate revenue. They should NOT be promotional programs (e.g., "buy ten, get one free!") and should NOT be apps (e.g., customers can now order via their phones). These should be actual products or services for which you can directly charge customers. Indicate on the next page the three new product/service ideas you identified. Your instructor may ask you to turn in your worksheet prior to the next class. Page 1 of 6 Exercise 5 A Managing Innovation & Growth - New Products/Services Two things drive value for a business; the first is profitability and the second is growth. A business that is growing is more valuable than one that is not, all other things being equal. So how do businesses grow? Businesses can grow by increasing their sales to new and existing customers in their current market. This can be accomplished by gaining new customers while keeping the ones you already have, by increasing prices while maintaining current product/service sales, by selling each customer more of your current products/services, or by adding new products and/or services that generate additional revenue (and that don't cannibalize your current revenue). We will discuss additional ways for businesses to grow in later exercises but let's focus in this exercise on one of the ways to create growth mentioned above. Individual Activity for Exercise 5 A Your task for this exercise is to identify 3 new products or services that your business could add that would increase revenue. These products or services should be related in some way to your current business and be able to be sold to your current target customers. These need to be new products or services that directly generate revenue. They should NOT be promotional programs (e.g., MOT

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