Business Objective An E Commerce company or DTH (you can choose either of these two domains) provider is facing a lot of competition in the current market and it has become a challenge to retain the existing customers in the current situation. Hence, the company wants to develop a model through which they can do churn prediction of the accounts and provide segmented offers to the potential chumers. In this company, account churn is a major thing because 1 account can have multiple customers. hence by losing one account the company might be losing more than one customer. You have been assigned to develop a churn prediction model for this company and provide business recommendations on the campaign. Your campaign suggestion should be unique and be very clear on the campaign offer because your recommendation will go through the revenue assurance team. If they nd that you are giving a lot of free (or subsidized) stuff thereby making a loss to the company; they are not going to approve your recommendation. Hence he very careful while providing campaign recommendation