BUSINESS RESEARCH ESSENTIALS METHODS & STRATEGIES

ASSIGNMENT $8\mathrm{.}3$

Restaurant Industry Customer Satisfaction Case Study

For many organizations, customer KPIs are often customer retention and customer satisfaction. When a drop in a customer metric is identified, it signals the need for additional research in order to determine the root cause. This case study calls for an examination of customer satisfaction within the restaurant industry, including KPI analysis, researching possible solutions, identifying core consumer segments, and suggesting a primary research methodology for follow$-$up research.