Question: Business websites often include sections that display customer testimonials or positive reviews from satisfied customers. Businesses know that sales will increase if their customers believe

Business websites often include sections that display customer testimonials or positive reviews from satisfied customers. Businesses know that sales will increase if their customers believe that other people have used the businesss services and are satisfied.

This tactic applies to which principle of compliance?

		reciprocity
		social validation
		Foot in the door
		Door in the face
		Obedience

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