BUSM $30002$ D $($Winter $2024)|$ Global Business Environment

International Business Report Assignment

Marketing

The paper is to compare two Canadian mining companies $($Barrick Gold versus Ivanhoe Mines$)$

whose headquarters are in Canada, and have operations situated on two different continents

$($Barrick Gold in South America and Ivanhoe Mines in Africa$).$ You are to identify three issues

related to each mining company$$s presence in a foreign country that impact that firm$$s brand

image and then discuss how you would you address the issues, either supporting what they are

already currently doing, or suggesting defensible changes.

The purpose of such a paper is to give you an opportunity to practice a more $$granular$$

assessment of an industry by comparing two different companies in two different geographic

areas and with a very high probability that different branding issues will be identified. Too often in

brand analysis the effort is to look at a given company using macro level industry benchmarks.

Doesn$$t work in real life! One has to get very detailed at the company level so that the brand

issues and response to such are tailored to the company$$s unique situation.

ssignment

Your final $$PROFESSIONAL$$ deliverable will be a report that includes the following:

$1.$ Title Page

$2.$ Table of Contents

$3.$ An executive summary of the paper $($maximum half a page$).$

$4.$ An analysis section that provides specific and relevant information that addresses the question

you have chosen. Information used is to be derived and cited from reputable secondary

research sources.

$5.$ A well$-$argued summary rationale $($no new information to be added at this stage$)$ as to your

answer to the question chosen.

$6.$ Your final report is to be written in the $3$rd person. It will be judged on the factual information it

contains, the clarity and persuasiveness of your arguments.

Formatting for the Assignment

$1.$ Each paper is to be between $5$ and $7$ pages $(12$ pt$.$ font, $2\mathrm{.}54$ cm margins$)$ plus title page, table of

contents, references, endnotes, and appendices. If the main body of the report is longer than

seven pages, only the first seven will be read and graded.

$2.$ The title page must contain your name and student number.

$3.$ A table of contents will be included, that is linked to the $$Heading$$ titles in your paper.

$4.$ Do not forget to number the pages in your report.

$5.$ The report is to be in a narrative format, NOT a bullet point format.

$6.$ In preparing your final submission you must abide by Sheridan policies and procedures

governing academic integrity.

$7.$Turn it in$$ will be used and any score of more than $20\%,$ will result in a discussion with the

Professor.

$8.$ Be sure to use APA $7$ style referencing whenever you incorporate ideas and content that are not

your own. In text citation is expected. APA requires double spacing. For this paper following

that rule is not required $($e$.$g$.,$ single spacing is allowed$).$

$9.$ Relevant figures and tables are to be included as appendices, not in the main body of the paper.

References and appendices are not included when determining whether your submission

exceeds the maximum page length

Deliverable Rubric

The Evaluation Rubric for the Assignment paper is provided below.

Criteria Below Average Average Above Average

Executive Summary Executive summary is not

clear, does not define what

the issue is$,$ why it is

important, or articulate the

conclusion of the paper.

Talks about the process of

the research rather than the

results$/$recommendation of

the research.

Goes on for more than half

a page.

Executive summary is

somewhat clear in that

there has been an effort

to articulate the issue,

explain why it is

important and provides

the

results$/$recommendation

of the research.

However, tends to be

wordy, wanders into

non$-$essential issues and

goes over half a page.

Executive summary is

clear, with a strong

linkage between the

issue and why the issue

is important, presents

key factors leading to the

recommendation, and

advises the client of the

final recommendation of

the research.

Logical and concise

presentation.

Analysis of situation

related to the

question addressed

using appropriate

issues.

Provided a below average

rationale for why the issues

selected were relevant to

the question chosen.

Demonstrated limited

interpretation$/$analysis of

the information acquired

regarding the selected

issues in a manner that

relates to the question.

Provided an average

rationale for why the

issues selected were

relevant to the question

chosen.

Demonstrated some

interpretation$/$analysis of

the information acquired

regarding the selected

issues in a manner that

relates to the question

chosen.

Provided an above

average rationale for

why the issues were

selected were relevant

to the question chosen.

Demonstrated

significant

interpretation$/$analysis

of the information

acquired regarding the

selected issues in a

manner that relates to

the question chosen.

Consultant$$s answer

to the ques